Skills Assessed: Consulting, Marketing, Strategy
Challenge category: Marketing, Strategy, Human Resources
Description: Every year the ITA hosts its annual Tech Challenge, a programming and coding competition that draws top university students throughout the US. The top 50 are invited to Chicago to compete in the Final Challenge and meet with corporate sponsors interested in recruiting these talented coders. The Top 10 finishers receive a monetary prize. This year’s Challenge is to develop a marketing strategy that will draw more participants to the competition and increase sponsors’ ROI.